If one place the bloggers should consider marketing their work; that should definitely be Pinterest. Of all the social media platforms, Pinterest is the one that provides maximum exposure to the bloggers. You name the niche and it’s already blooming on Pinterest.
However, Pinterest’s algorithm keeps changing which indeed causes lots of trouble. But one thing that always remains the same is Pinterest SEO. If your profile is highly optimized and you’re uploading the rich pins, you are going to get engagement on Pinterest.
The main reason I find Pinterest fascinating is because it works from the very first day you upload your pins. While Google takes a decent enough time to discover your tiny blog.
Here are some amazing Pinterest tips that will help you grow your blog:
1. Get deep into Pinterest SEO
Every social platform works on its own SEO. It may seem that Pinterest’s SEO is a hard nut to crack but it really is doable once you know the trick.
Dive deep into collecting and finding proper + relevant keywords in your nice. Do this by searching it on the search bar of Pinterest. You will also get some suggestions for the keyword you’re searching for. Use them all to optimize your pin.
2. Upload new pins only
As per the new algorithm, it’s required by Pinterest to upload only new, rich pins. Do not re-pin your content because it creates duplicate pins and you won’t get any such impression for the same.
You can always change the headline or play with images to create a new pin. The idea here is to have a different pin while it’s okay to have the same URL.
I would highly suggest creating at least 7-8 pins of the same post and experiment with the colors to see what works best for you.
3. Grab them with the headline
The first thing your audience on Pinterest will notice is your headline. If your headline is super attractive and attention-grabbing, they will undoubtedly click on your post and read it.
They may even save your pin on their own boards which indicates to Pinterest that your content is rich and worth saving.
4. Optimize your boards with keywords
Now that you have already selected the keywords that work best for your niche, it’s time to use them.
Create a few boards that are relevant to your niche and add keywords to the board description. This will help your board to start getting engagement.
Besides creating new boards, also create the pins with high ranking keywords and always upload them to the relevant board.
5. Use video pins
Pinterest rolled out this new feature of having video pins in mid-2020 and it has blown my mind.
The video pins are super easy to create and they’re getting much more engagement and visibility as compared to the static ones.
If you’re new to video pins, I would highly suggest creating one in Canva or make an animated pin instead.
Pinterest indeed is bloggers most favorite visual search engine and it totally helps in boosting your blog business.
However, patience is the key. If you keep following these simple tips and do some research in your own niche, I’m sure you will be able to bring many visitors from Pinterest alone.
I would also love to know more about your pinning strategy. Do drop them in the comments below.
PS- If you are a fellow blogger, I highly recommend the services from Blog Savvy Creative.